By David Jones, CEO, Havas and Founder, One Young World
This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about corporate social responsibility or business doing good.
Instead it's actually the first book that recognizes that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
Chapter 2 discusses the new world of marketing: creating a successful brand in a dramatically changing world.
<< Read Chapter 2 >>
AEF thanks David Jones and FT Press for granting us permission to post an excerpt for aef.com users. For further details or to purchase the book, click here. FT Press; 1 edition (December 18, 2011).
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