By George Lois
This book is an indispensable guide to achieving creative success by one of the world's most influential figures in advertising.
With passion, punch, and in-your-face writing, the legendary George Lois explains, demonstrates, and ultimately teaches us to discover our creative potential. His words offer new insights into, and continue to inspire, creativity.
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To read more about George Lois, visit the aef.com Industry Section showcasing the Creative Leaders Series.
All images are courtesy of George Lois, from Damn Good Advice (Phaidon Press).
Copyright © 2012 Phaidon. All rights reserved.