By Bonnie Ulman and Sal Kible
The typical woman's opinion of this post-Recession economy is heavily cloaked in the sacrifices and changes that she has experienced, and as a result, how she has reorganized her life, including where she shops, how she shops, even how she prepares to make a purchase. Armed with the latest market research and scores of stories from the many women interviewed, the authors provide the building blocks for solid marketing strategies.
Read Chapter 9 "Seers" >>
AEF thanks Paramount Market Publishing, Inc. for their permission to share this excerpt with aef.com users. To order the book visit amazon.com.