By Chiqui Cartagena
Latino Boom II delivers — an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer.
Beyond the mind-boggling numbers, this book gives readers insights on the how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption.
Read the Table of Contents and an excerpt from Chapter 8:
The Hispanic Advertising Industry >>
AEF would like to thank Chiqui Cartagena and Worthy Shorts, Inc. for allowing us to share this excerpt with aef.com users.
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