By Wendy Melillo
This book chronicles the compelling, and sometimes controversial, story of the Ad Council for the first time in its 75 year history. A dynamic force in American culture, the Ad Council's public service announcements have changed social behavior and powerfully impacted our popular imagination.
As the longest-running public service advertising campaign in U.S. history, the author recalls how Smokey Bear has taught us to prevent forest fires. For many, Smokey is a beloved icon. However, he is also a loathed symbol of conflict and colonialism. Read Chapter 3 to discover why.
Chapter 3: Smokey Bear
A More Complicated Character Than His Image Depicts >>
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