Nobody writes about advertising and marketing as entertainingly
or persuasively as Jeremy Bullmore. As you read, you'll nod,
you'll smile, you'll laugh out loud from time to time. And
soon you'll find yourself wondering how anyone could possibly
disagree with a word he says.
The newly revised edition of Jeremy Bullmore's classic book
delivers more than seventy short essays about advertising,
brands and marketing, what they do and how they work. Other
essays recount the author's 50-years of agency experience,
from his early career as a copywriter through to his eleven
years as chairman of JWT London and appointment as a director
of WPP Group.
"Smart, unexpected, dangerous. We can only pray
this book doesn't fall into the wrong hands."
Jeff Goodby, Co-Chairman, Goodby Silverstein & Partners
is it?* (35KB)
Why soft-sell is
hard to sell: it isn't selling* (23 KB)
Reprinted with permission of WARC
Jeremy Bullmore, WARC
Copyright © 2003 by Jeremy Bullmore. All rights reserved.