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Print Version

Behind the Scenes in Advertising (Mark III)

 

About the book
Nobody writes about advertising and marketing as entertainingly or persuasively as Jeremy Bullmore. As you read, you'll nod, you'll smile, you'll laugh out loud from time to time. And soon you'll find yourself wondering how anyone could possibly disagree with a word he says.

The newly revised edition of Jeremy Bullmore's classic book delivers more than seventy short essays about advertising, brands and marketing, what they do and how they work. Other essays recount the author's 50-years of agency experience, from his early career as a copywriter through to his eleven years as chairman of JWT London and appointment as a director of WPP Group.

"Smart, unexpected, dangerous. We can only pray this book doesn't fall into the wrong hands."
Jeff Goodby, Co-Chairman, Goodby Silverstein & Partners

 

Read the chapters

Advertising: what is it?* (35KB)

Competitive Persuasion* (31KB)

Why soft-sell is hard to sell: it isn't selling* (23 KB)



Reprinted with permission of WARC Ltd.


 

 

Jeremy Bullmore, WARC

Copyright © 2003 by Jeremy Bullmore. All rights reserved.

 

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