With their growing strength in numbers, Hispanics
are the hottest target market in the United States, but there
is a lot companies need to learn to reach the hearts and minds
of this ethnic group.
Ms.Valdés uses data from the ACNielsen Hispanic Homescan
Panel to analyze spending patterns of Hispanics as they move
from Spanish-preferred to English-preferred in the acculturation
process. The book examines Hispanic spending on many food
products in detail, as well as analyzing where Hispanics spend
their retail dollars.
The Hispanic Media Scene
For more information, or to order the book, please visit
Market Publishing, Inc.
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M. Isabel Valdes
Copyright © 2002 Paramount Market Publishing, Inc.. All rights reserved.