The Super Bowl is the most watched, most anticipated,
most expensive, most influential arena in the world for television
advertising. It is the place for advertisers to showcase their
best, and for millions of viewers to see, judge, and respond
to the most costly, creative commercials they'll encounter
during a single broadcast.
This book provides a tour of the evolution of
advertising, illustrated with color stills from memorable,
sometimes out-on-the-edge ads and with stories of behind-the-scenes
work that went into conceiving and making many of them.
- written by Ted Sann and Phil Dusenberry (34 KB)*
7 - Sneaker Wars: Going Toe-to-Toe (1.57 MB)*
From The Super Bowl of Advertising: How
the Commercials Won the Game ©2004 by Bernice Kanner.
Reprinted by permission of Bloomberg Press.
Content Master, Bloomberg Press
Copyright © 2004 by Bernice Kanner. All rights reserved.