Since advertising is so pervasive in our culture,
this book deals with a number of different topics - sexuality,
politics, market research, consumer culture, and many other
things. It will help readers understand advertising and its
impact on their psyches, their personal identities, their
friends and families, and American society.
Advertising (293KB pdf)
-Kinds of Political Advertisements
-The 1998 California Primary: A "Virtual" Campaign
-Questions Raised by the "Virtual" Campaign
-The 2002 California Campaign for Governor
-The Code of the Commercial (and Other Political Advertising)
-The Death of the Tobacco Bill
Next? (56KB pdf)
-Children and Advertising
-Battling for People's Attention
From Ads, Fads, and Consumer Culture: Advertisings
Impact on American Character and Society, Second Edition,
by Arthur Asa Berger. Copyright 2004 Rowman
& Littlefield Publishers. Used with permission.
Arthur Asa Berger
Copyright © 2004 Rowman & Littlefield Publishers. All rights reserved.