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The Art of Client Service

 
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This book describes 58 things every advertiser or marketer should know. If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Now fully updated and revised, The Art of Client Service is geared to the entire account team, from copy writer, art director, and planner to researcher, media executive, and support staff - anyone who works with clients.

Read the Afterword: What Makes a Great Account Person?


About the author: Robert Solomon runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel and executive coaching to advertising agencies, client companies, and individual marketing professionals. He is the author of a blog called Adventures in Client Service. You can reach him at Robert@solmonstrategic.com.

© 2008 by Robert Solomon. Quantity discounts are available from the Kaplan Publishing. For more information email kaplanpublishing@kaplan.com.

 

 

Robert Solomon

Copyright © 2008 Robert Solomon. All rights reserved.

 

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