Understand how Mystery can transform relationships with consumers. Great stories;
mythic characters; the past, present, and future together; dreams and inspiration.
Be inspired by the ideas and actions of great Mystery makers.
Read Chapter 8: All
I Have To Do Is Dream
aef.com is grateful to Kevin Roberts, Saatchi
& Saatchi and powerHouse
Books for granting us permission to excerpt from Lovemarks, which is available through Amazon.com
and fine bookstores.
Copyright © 2004 Saatchi & Saatchi. All rights reserved.