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Lovemarks: the future beyond brands

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Understand how Mystery can transform relationships with consumers. Great stories; mythic characters; the past, present, and future together; dreams and inspiration. Be inspired by the ideas and actions of great Mystery makers.


Read Chapter 8: All I Have To Do Is Dream





aef.com is grateful to Kevin Roberts, Saatchi & Saatchi and powerHouse Books for granting us permission to excerpt from Lovemarks, which is available through Amazon.com and fine bookstores.




Kevin Roberts

Copyright © 2004 Saatchi & Saatchi. All rights reserved.