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Marketing to the Campus Crowd
Everything You Need to Know to Capture the $200 Billion College Market

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Chapter 7: Gatekeepers
Reaching the Mother Lode through "Big Mother"


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What people are saying about the book:

"When you really want to go to school on collegiate marketing, David Morrison is the best teacher you'll ever find. Anyone who aspires to success with this mega-billion-dollar market is well advised to study Marketing to the Campus Crowd closely. Class is now in session!"
-- John Bowman, EVP, Executive Group Planning Director, Saatchi & Saatchi

 

 


From Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market, Copyright 2004 by David A. Morrison. Reprinted by permission of Dearborn Trade Publishing, Chicago IL. Visit Kaplan Publishing for further details.

For information on TwentySomething? Inc., a pioneer in global young adult consulting and research, visit twentysomething.com for further details.

 

 

 

 

David A. Morrison, Dearborn Trade Publishing

Copyright © 2004 by David A. Morrison. All rights reserved.

 

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