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What people are saying about the book:
"When you really want to go to school on collegiate marketing, David
Morrison is the best teacher you'll ever find. Anyone who aspires to success
with this mega-billion-dollar market is well advised to study Marketing
to the Campus Crowd closely. Class is now in session!"
-- John Bowman, EVP, Executive Group Planning Director, Saatchi &
From Marketing to the Campus Crowd: Everything
You Need to Know to Capture the $200 Billion College Market,
Copyright 2004 by David A. Morrison. Reprinted by permission of Dearborn
Trade Publishing, Chicago IL. Visit Kaplan
Publishing for further details.
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for further details.
David A. Morrison, Dearborn Trade Publishing
Copyright © 2004 by David A. Morrison. All rights reserved.