Read Chapter 6: "Why
Infomercials May Be the New Boomer Advertising"
and Chapter 7: "Internet
Advertising for Baby Boomers"
Click here to download the
chapters >> (pdf)
From Advertising to Baby Boomers copyright 2005 by Chuck Nyren. Reprinted
by permission of Paramount Market Publishing, Inc., Ithaca, NY. Visit
for further details.
Copyright © 2005. All rights reserved.