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The Breakaway Brand

By Francis J. Kelly, III and Barry Silverstein

Read Chapter 5:
Breakaway Campaigns (pdf)

 

"Just do it." "Think Different." "Drivers wanted." "The #1 ball in golf." "A Diamond is Forever." "got milk?" "Priceless."

View the chapter

 

For further details, visit The Breakaway Brand website. Excerpted with permission from the book, THE BREAKAWAY BRAND by Francis J. Kelly III and Barry Silverstein, published by McGraw-Hill. Copyright 2005 by Francis J. Kelly III and Barry Silverstein.

 

Francis J. Kelly, III and Barry Silverstein

Copyright © 2005 by Francis J. Kelly III and Barry Silverstein. All rights reserved.