Lots of brands get our attention with creative marketing and advertising.
But creativity is wasted if it only gets attention.
Read Chapter 8>> Choosing the Best Media for the Message
This chapter gives you an inside look at how Fallon
Worldwide and BMW reached drivers on their own turf - the Internet.
Reprinted by permission of Harvard Business School
Press. Excerpt from Juicing
the Orange: How to Turn Creativity into a Powerful Business Advantage
by Pat Fallon and Fred Senn. Copyright 2006 Pat Fallon and Fred Senn.
All rights reserved.
Copyright © 2006 Pat Fallon and Fred Senn. All rights reserved.