Funny Business is the private conversation you always wanted
to have with the man at the top. The book includes numerous stories
and concentrates less on the rules and strategies of the advertising
game, and more about the people who play it, and their unconventional dealings
with the world of business.
Read the following excerpts:
Kiss Your Hemorrhoids
Getting a Grip
on AT&T >>
Adapted from FUNNY BUSINESS: Moguls, Mobsters,
Megastars and the Mad, Mad World of the Ad Game by Allen Rosenshine,
published by Beaufort Books, New York, NY (July 2006, $24.95 cloth;
Copyright © 2006 by Allen Rosenshine. All rights reserved.