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In today's competitive marketplace, establishing a creative and comprehensive
branding program is crucial to achieving business success. This book
is a guide to generating ideas and creative brand applications that
resonate with an audience.
Read: A Brief Overview
of the History of Branding >>
Read: Chapter 1
- What is Branding? >>
AEF thanks Robin Landa and publisher Thomson Delmar
Learning for allowing aef.com to post these excerpts. For more information,
see delmarlearning.com.
Robin Landa
Copyright © 2006 by Robin Landa. All rights reserved. All rights reserved.
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