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Designing Brand Experiences

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This book is a guide to generating ideas and creative brand applications that resonate with an audience.


Read: A Brief Overview of the History of Branding >>


Read: Chapter 1 - What is Branding? >>



AEF thanks Robin Landa and publisher Thomson Delmar Learning for allowing aef.com to post these excerpts. For more information, see delmarlearning.com.



Robin Landa

Copyright © 2006 by Robin Landa. All rights reserved. All rights reserved.