It used to be that branding wasn't so complicated. But in the hyper-competitive marketplace of today, in which brands are extended to the breaking point and complex marketing theories compete for attention, it seems more difficult than ever to create successful brands.
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A Short History of the World of Brands - Really Short >> (pdf)
This excerpt originally appeared in BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson, Managing Director, Landor Associates. Copyright 2006, Palgrave MacMillan. For more information, please visit Amazon.com.
Allen P. Adamson
Copyright © Palgrave MacMillan, 2006. All rights reserved.