By Chris Wirthwein
Every day, without knowing it, marketers of all kinds make the same common mistakes and end up destroying their brands. Brand Busters helps readers learn from the slip-ups of others and instructs them on how to avoid mistakes and get on with efficient marketing.
Read Chapter 4: Trying to Please Everyone >>
Used by permission. Paramount Market Publishing, 2008.
Copyright © 2008. All rights reserved.