By Dan Herman
In today's intensely competitive consumer marketplace, most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn't easy. This book promises managers the tools to create successful business strategies.
Read Chapter 13:
How do you Create a Brand that is More than the Product? >>
Used by permission. Paramount Market Publishing, 2008.
Copyright © 2008. All rights reserved.