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By C. Russell Brumfield with James Goldney and Stephanie Gunning

Read Whiff!



This book reveals how promising new applications for fragrance soon will heavily impact every aspect of our lives and culture. Chapter 10 discusses branding and how to determine a company's "Whiff Factor", by going through an elemental analysis of the many facets of implementation.


Read Chapter 10: What's Your Whiff Factor? >>




From Whiff! The Revolution of Scent Communication in the Information Age by C. Russell Brumfield. Reprinted with permission from the publisher, Quimby Press. Copyright 2008.



C. Russell Brumfield

Copyright © 2008. All rights reserved.