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Ad Women
By Juliann Sivulka

Ad Women

 


Read the behind-the-scenes story of how women precipitated a sea change in the ad profession while revolutionizing the business of selling products to consumers around the globe.



Chapter 10: The Third Wave of Ad Women >>

 

 

 

 

From Ad Women: How They Impact What We Need, Want, and Buy (Prometheus Books, 2009). Reprinted by permission of the publisher. Click here for further information.

 

 

Juliann Sivulka

Copyright © 2008 Prometheus Books. All rights reserved.