Read the behind-the-scenes story of how women precipitated a sea change in the ad profession while revolutionizing the business of selling products to consumers around the globe.
Chapter 10: The Third Wave of Ad Women >>
From Ad Women: How They Impact What We Need, Want, and Buy (Prometheus Books, 2009). Reprinted by permission of the publisher. Click here for further information.
Copyright © 2008 Prometheus Books. All rights reserved.