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Popular Ideologies
Mass Culture at Mid-Century

Popular Ideologies

By Susan Smulyan

 

Through a wide and eclectic range of subjects, Popular Ideologies examines classic issues of modern cultural history, including the relationships between producers and consumers and how both groups use popular culture.


Read Chapter 4: Advertising Novels as Cultural Critique: Dry Martinis, Rare Steaks, and Willing Women

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All rights reserved. Except for brief quotations used for purposes of scholarly citation, none of this work may be reproduced in any form by any means without written permission from the publisher. For information address the University of Pennsylvania Press, 3905 Spruce Street, Philadelphia, Pennsylvania 19104-4112.

 

 

Susan Smulyan

Copyright © 2007 University of Pennsylvania Press. All rights reserved.

 

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