On-Campus
Exhibits
Industry
About AEF | Newsletter | Site Map | Legal | Advanced Search
 
Print Version

Sort by:

Book Excerpts

The Brand Challenge
Edited by Kartikeya Kompella
more >>

The Lost Diary of a Real Mad Man
By Emerson Foote
more >>

Marketing to PrimeTime Women
By Marti Barletta
more >>

Connected by Design
By Barry Wacksman and Chris Stutzman
more >>

Latino Boom II
By Chiqui Cartagena
more >>

Advertising Transformed
By Fons Van Dyck
more >>

A Word From Our Sponsor
By Cynthia B. Meyers
more >>

Mobile Marketing
By Daniel Rowles
more >>

Seducing the Boys Club
By Nina DiSesa
more >>

Loveworks
By Brian Sheehan
more >>

Marketing to Millennials
By Jeff Fromm and Christie Garton
more >>

Hustle
By Bonnie Ulman and Sal Kibler
more >>

The Advertising On-Ramp
By Belle Frank
more >>

The Edge
By Allen P. Adamson
more >>

The Rise of Advertising in the United States
By Edd Applegate
more >>

The Better Mousetrap
By Simon Pont
more >>

The Consumer Mind
By Pepe Martínez
more >>

Damn Good Advice
By George Lois
more >>

Mad Women
By Jane Maas
more >>

Ad Critique
By Nancy R. Tag
more >>

Who Cares Wins
By David Jones
more >>

Branded Beauty
By Mark Tungate
more >>

The Best Digital Marketing Campaigns in the World
By Damian Ryan and Calvin Jones
more >>

How Cool Brands Stay Hot
By Joeri Van den Bergh and Mattias Behrer
more >>

Marketing to the New Majority
By David Burgos and Ola Mobolade
more >>

The Branded Mind
By Erik du Plessis
more >>

About Face
By Dan Hill
more >>

The Network is Your Customer
By David L. Rogers
more >>

Breakthrough!
By Paul Kurnit and Steve Lance
more >>

The Creative Process Illustrated
By W. Glenn Griffin and Deborah Morrison
more >>

Freud on Madison Avenue
By Larry Samuel
more >>

Persuasive Advertising
By J. Scott Armstrong
more >>

Black is the New Green
By Leonard E. Burnett, Jr. and Andrea Hoffman
more >>

All Customers Are Irrational
By William J. Cusick
more >>

The Little Blue Book of Marketing
By Paul Kurnit and Steve Lance
more >>

Adland
By James P. Othmer
more >>

Multicultural Intelligence
By David R. Morse
more >>

The King of Madison Avenue
By Ken Roman
more >>

The 85% Niche
By Miriam Muléy
more >>

Popular Ideologies
By Susan Smulyan
more >>

The Art of Client Service
By Robert Solomon
more >>

Ad Women
By Juliann Sivulka
more >>

Whiff!
By C. Russell Brumfield
more >>

The Age Curve
By Kenneth W. Gronbach
more >>

Branded Male
By Mark Tungate
more >>

Madison Avenue and the Color Line
By Jason Chambers
more >>

Outsmart the MBA Clones
By Dan Herman
more >>

Brand Busters
By Chris Wirthwein
more >>

Adland
By Mark Tungate
more >>

Branded Entertainment
By Jean-Marc Lehu
more >>

Brand Royalty
By Matt Haig
more >>

BrandSimple
By Allen P. Adamson
more >>

BOOM
By Mary Brown & Carol Orsborn, Ph.D.
more >>

Designing Brand Experiences
By Robin Landa
more >>

Waiting for Your Cat to Bark?
By Bryan & Jeffrey Eisenberg
more >>

Funny Business
By Allen Rosenshine
more >>

Juicing the Orange
By Pat Fallon and Fred Senn
more >>

Advertising Education, Yesterday - Today - Tomorrow
By Billy I. Ross, Anne C. Osborne and Jef I. Richards
more >>

Shop 'Til You Drop
By Arthur Asa Berger
more >>

Contemporary Advertising
By William F. Arens
more >>

The Breakaway Brand
By Francis J. Kelly, III and Barry Silverstein
more >>

Then We Set His Hair on Fire
By Phil Dusenberry
more >>

Brought To You By
By Lawrence R. Samuel
more >>

The Advertised Mind
By Erik du Plessis
more >>

Fresh Lipstick
By Linda M. Scott
more >>

Advertising to Baby Boomers
By Chuck Nyren
more >>

Marketing to the Campus Crowd
By David A. Morrison
more >>

Born to Buy
By Juliet B. Schor
more >>

How Brands Become Icons
By Douglas B. Holt
more >>

Don't Think Pink
By Lisa Johnson and Andrea Learned
more >>

Lovemarks: the future beyond brands
By Kevin Roberts
more >>

Ads, Fads, & Consumer Culture
By Arthur Asa Berger
more >>

How to Advertise
By Kenneth Roman and Jane Maas
more >>

Conquering Consumerspace
By Michael R. Solomon
more >>

The Erotic History of Advertising
By Tom Reichert
more >>

The Super Bowl of Advertising
By Bernice Kanner
more >>

Marketing to American Latinos
By M. Isabel Valdes
more >>

Behind the Scenes in Advertising (Mark III)
By Jeremy Bullmore
more >>

Advertising to the American Woman 1900-1999
By Daniel Delis Hill
more >>

A BIG LIFE (in advertising)
By Mary Wells Lawrence
more >>

A Time in Advertising's Camelot - The Memoirs of a Do-Gooder
By Robert P. Keim
more >>

Adventures In Misplaced Marketing
By Herbert Jack Rotfeld
more >>

The Shaman Chronicles, Book One
By Jo Muse
more >>

Advertising and the Mind of the Consumer
By Dr. Max Sutherland and Alice K. Sylvester
more >>