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MilkPEP
"My After" Chocolate Milk Campaign

With childhood obesity on the rise, America’s favorite treat, chocolate milk, had become the victim of a cultural witch hunt. Our charge was to de-villainize chocolate milk by starting a positive conversation and recalibrating perceptions to ultimately drive sales.

MilkPEP + Deutsch unearthed a few major insights that led to their Big Idea and flipped the conversation on its head.

Read the Case History (pdf) >>

TV ads:
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Carmelo Anthony Carmelo and Dara
   
Hines Ward Mirinda Carfrae

 

Print ads:
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Carmelo Anthony - MilkPEP Chris Lieto - MilkPEP Hines Ward - MilkPEP Mirinda Carfrae - MilkPEP
Carmelo Anthony Chris Lieto Hines Ward Mirinda Carfrae
       
Mirinda Carfrae - MilkPEP Mirinda Carfrae - MilkPEP Sarah Reinertsen - MilkPEP USA Swim Team - MilkPEP
Mirinda Carfrae Mirinda Carfrae Sarah Reinertsen USA Swim Team

 

Thank you to Deutsch and MilkPEP for sharing their story with aef.com users.


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