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"Better Futures" Campaign

UNCF Case History

UNCF is the nation's largest and most effective minority education organization, playing a critical role in enabling more than 60,000 students each year to attend college and get the education they need. This campaign was undertaken to inspire community-minded individuals to donate to UNCF, providing students with the education they deserve.

Read the Case History (pdf) >>

Radio ad:

Click here to listen >> (1:02) (mp3 - 954KB)

TV ads:
Click on image to view

David Jacquez
Justin Queen



Thank you to Young & Rubicam and UNCF for sharing their story with aef.com users.

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