The challenge was to differentiate XFINITY in the crowded and evolving competitive landscape of entertainment providers. After extensive research was conducted, their key to success would be to position XFINITY as the only cable or satellite brand that understands what African-American entertainment lovers want most: Content that truly represents and celebrates their lives.
Read the Case History (pdf) >>
In Your Hands >> (1:00) (mp3 - 2.4MB) (page 7 of pdf)
Followers >> (1:02) (mp3 - 2.5MB) (page 8 of pdf)
Strides >> (:32) (mp3 - 1.3MB) (page 9 of pdf)
|Scandal viewing party (page 10 of pdf)
Thank you to Burrell Communications and Comcast for sharing their story with aef.com users.
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