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Teen Dating Abuse Campaign

Ad Council

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That's Not Cool

When the Ad Council and the Family Violence Prevention Fund wanted to develop a campaign to prevent intimate
dating abuse among teens, they needed to start with a compelling message precisely targeted to 13- to 17-year-olds. They also knew that success depended on
distributing the message via media that today’s teenagers actively use the most — websites, videos, text messages, and social networks.

Read the case history >> (pdf)



Ad Council

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