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Case histories give you an inside look at the steps advertising agencies and advertisers take to create a campaign and how effective it can be. Case histories show the preceeding issue/problem, the response and the outcome. Creative is included.
If you would like to share your compelling Case History with aef.com, please submit details and materials to Content Manager.
Using a
premium product feature (keyless remote start) and starring a pint-sized Darth Vader, VW developed a story in
which the Passat helps enrich an everyday moment and brought it to life in a Volkswagen way – with large
doses of humanity and creativity. (2012)Thank you to Deutsch for sharing their story.
(pdf)In an effort to build brand awareness, Bing leveraged all aspects of the Facebook ecosystem, from integrating its product with the Facebook Platform, to launching a social advertising strategy with its Facebook Page at the center. (2012)Thank you to facebook for sharing their story.
(pdf)Facebook played an integral role in a new product launch by Samsung Mobile USA, resulting in a return on advertising spending of 13x. (2012)Thank you to facebook for sharing their story.
For 67 years, the Ad Council has created public service campaigns that raise awareness, inspire action, and ultimately change lives. They also knew that success for this campaign depended on distributing the message via media that today’s teenagers actively use the most — websites, videos, text messages, and social networks.
Thank you to the Ad Council for sharing this campaign.
For 67 years, the Ad Council has created public service campaigns that raise awareness, inspire action, and ultimately change lives. In conjunction with law enforcement, as well as other national and local public service messages, the “Buzzed Driving” campaign has done a remarkable job in the arena of drunk driving prevention.
Thanks to the Ad Council for these materials.
Government regulation is usually costly and burdensome. NAD has earned the respect of consumers and regulators alike for providing an effective, successful self-regulatory mechanism. Advertisers' willingness to support NAD and voluntarily adhere to its decisions helps to ensure an honest and open playing field in advertising. Read cases brought before the NAD.
Thank you to the NAD for their cooperation.
United Way of America partnered with MTV to inspire college students to use their spring breaks to help rebuild Gulf Coast communities after three devastating hurricanes hit the region. View case history and tv footage from campaign. (2008)
Thank you to the United Way and MTV for sharing their story.
(pdf)
View the "Calling Americans Into Action To Volunteer" campaign and read about the success this enduring partnership has realized over its lifetime. Click on thumbnail images in pdf to view commercial examples. (2007)
Thank you to the United Way for sharing their story.
View one of the most comprehensive campaigns ever done by an agency in the ethnic market, specifically for a Russian-speaking community. (2006)
Thank you to Ameredia and Comcast for their materials.
(pdf)
To create buzz for ABC Network and the premiere of its new series, Lost, they employed a unique strategy to create mystery. (2005)
Thanks to the Radio Advertising Bureau for their materials.
(pdf)
Radio allowed Pepsi and Mountain Dew to leverage the explosive energy of the city streets and the spirit of individuality captured by artists revered by urban youth.
Thanks to the Radio Advertising Bureau for their materials.
(pdf)
Procter & Gamble wanted to drive traffic to an information site targeted to teen girls, BeingGirl.com. A tremendous buzz was created by radio ads, which caused the boost in traffic that P&G wanted.
Thanks to the Radio Advertising Bureau for their materials.
During WW I, the American Red Cross faced an unprecedented national need for its service. When time was of the essence, they assembled an advertising campaign that proved to be extremely effective. (2005)
Thanks to the American Red Cross for their materials.
2004 marked the busiest hurricane season and the largest response to a natural disaster in Red Cross history. Just one week before Hurricane Charley made landfall, the American Red Cross' Disaster Relief Fund (DRF), was at an all-time low.
Thanks to the American Red Cross for their materials.
This report takes an in-depth look at how the California Milk Processor Board revived sagging milk consumption in California. Streamed commercials are embedded in the text of the case history. (2002)
Thanks to Goodby, Silverstein & Partners for the corresponding commercials.
The Together We Prepare advertising campaign remains one of the most successful public service advertising campaigns in American Red Cross history. Read about the campaign and view the creative. (2004)
Thanks to the American Red Cross for their materials.
(pdf)
The IAB Cross Media Optimization Study (XMOS) focuses on answering the question "What is the optimal media mix to achieve marketing goals?" XMOS gives a sense of how the media landscape has changed and how marketers need to shift allocations to follow their consumers. (2003)
Thanks to the Association of National Advertisers for this case history.
(pdf)
This ground-breaking survey examines not only how and what strategies and tactics ANA members use to conduct their multicultural advertising efforts but also their attitudes around that usage. A Multicultural Marketing Task Force convened to examine current and future approaches to multicultural marketing and pinpoint factors leading to success. (2002)
Thanks to the Association of National Advertisers for this case history.
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