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Philosophy:
This course might better be called "Social Responsibility in Advertising." While other advertising courses focus on how to maximize the persuasion process while minimizing its cost to the advertiser, this course considers the social, psychological, economic, legal, and ethical repercussions that may result from a campaign or from advertising, generally.
Objectives:
Enhance the sensitivity of prospective advertising practitioners to the social ramifications of their work, to provide them sufficient understanding of the regulatory environment to enable them to avoid unnecessary legal entanglement, and, hopefully, to develop their sense of professional ethics.
Strategy:
This course involves reading, writing, research, and THINKING. Class discussion will be a critical part of the learning process, and ALL students are expected to participate. The readings will cover less than half of the material upon which you will be tested, and you are responsible for anything covered in class discusssions. Therefore, it is not wise to miss class. In addition, you will be expected to write one research paper. This will require choosing a relevant topic and exploring it in greater depth than provided in class discussions and readings.
Dr. Jef I. Richards, Dr. Jef I. Richards
Copyright © 20000 Dr. Jef I. Richards. All rights reserved.
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