| WEEK |
TOPICS |
READINGS |
WEEK 1
1/11& 1/13
|
Overview of the course;
Introduction to Integrated Marketing Communications
|
BB: Ch.1 |
WEEK 2
1/18 & 1/20 |
The Role of Advertising and Promotion in Marketing;
The Role of Ad Agencies and Other OrganizationsRR: |
BB: Chs.2, 3
Chs 1, 2 |
WEEK 3
1/25 & 1/27 |
Perspectives on Consumer Behavior;
The Communications Process
Be prepared to discuss Super Bowl Commercials to be aired on Sunday, 1/30! |
BB: Chs. 4, 5
RR: Ch. 3 |
WEEK 4
2/1 & 2/3 |
Super Bowl Commercial Discussion (2/1)
Source, Message, and Channel Factors |
BB: Ch. 6 |
WEEK 5
2/8& 2/10 |
Regulation of Advertising and Promotion
FIRST EXAMINATION - Thursday, 2/10 |
BB: Ch. 21 |
WEEK 6
2/15& 2/17 |
Social, and Economic Impacts of Advertising |
BB:Ch. 22
RR: Chs. 4, 6 |
WEEK 7
2/22& 2/24 |
Establishing Objectives and Budgeting for Promotion; |
BB: Ch. 7
RR: Ch. 5 |
| 2/29 & 3/2 |
SEMESTER RECESS |
|
WEEK 8
3/7 & 3/9 |
Creative Strategy: Planning and Development |
BB: Ch. 8
RR: Ch. 7 |
WEEK 9
3/14 & 3/16 |
Creative Strategy: Implementation and Evaluation
SECOND EXAM - Thursday, 3/16 |
BB: Ch. 9
RR: Chs. 8, 9 |
WEEK 10
3/21 & 3/23 |
MediaPlanning and Strategy |
BB: Ch. 10
RR: Chs. 10, 11 |
WEEK 11
3/28 & 3/30 |
Evaluation of Print and Broadcast Media |
BB: Chs. 11, 12
RR: Chs. 13, 14 |
WEEK 12
4/4 & 4/6 |
Support Media;
Direct Marketing and Internet Marketing
|
BB: Chs. 13, 14 |
WEEK 13
4/11 & 4/13 |
Sales Promotion;
Public Relations, Publicity, and Corporate Advertising |
BB: Chs. 15, 16
RR: Chs. 18, 19, 20 |
WEEK 14
4/18 |
Measuring the Effectiveness of the Promotion;
Business to Business Communications |
BB: Chs. 18, 19
RR: Chs. 21, 22 |
| 4/20 (Th) |
EASTER RECESS |
|
WEEK 15
4/25 |
International Advertising and Promotion;
Review for Final Examination |
BB: Ch. 20
RR: Chs. 23, Epilogue |
| 4/27 (Th) |
READING DAY |
|
| 4/29-5/6 |
FINAL EXAMINATION:
10:00 class on 5/3, Wednesday, 2:30-5:00 and
11:30 class on 5/4, Thursday, 11:30-2:00
|
|
Dr. H.K. Bang, Dr. H.K. Bang
Copyright © 2000, Dr. H.K. Bang. All rights reserved.
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