| 1 |
1/18 |
RP - Teaching Adv. in
Society Course |
Introduction |
| |
|
H&W Ch. 2 & 6 |
Advertising's Intended Effects. |
| 3 |
2/1 |
RP - Catholic Church Handbook |
|
| |
2/3 |
H&W Ch.25, 26 |
Evaluating Those Effects. |
| |
|
H&W Ch. 24, 3, 4, & 5 |
Advertising's Unintended Effects |
| 5 |
2/15 |
RP - Articles D-G |
Advertising's Unintended Effects |
| 6 |
2/22 |
RP - Articles H-J |
How Powerful Is Advertising? |
| |
|
If you haven't yet, you'd better start on that research paper! |
Introduction to Legal Research. |
| |
3/2 |
H&W Ch. 13 |
Advertising and the First Amendment. |
| |
|
RP - "Is 44 Liquormart a
Turning Point?"
|
|
| 10 |
3/21 |
P. Ch. 4, 5 & 6 |
Warranty and Misrepresentation. |
| 11 |
3/28 |
P. Ch. 8 & 2 |
The FTC and Deceptive Ads. |
| |
3/30 |
|
* Research Paper Due no later than 2:05 pm |
| |
4/6 |
P. Ch. 9 |
Who Does the FTC Protect? |
| |
4/13 |
P. Ch. 11 & 12 |
Spoofs & Claim Substantiation.
Puffery.
|
| 14 |
4/18 |
P. Ch. 13 & 14 |
Mock-Ups & Comparative Ads. |
| |
4/20 |
|
Remedies, Trade Rules & State Actions. |
| 15 |
4/25 |
RP - "Legal Potholes on the Information Superhighway" |
Interactive Advertising |
| 16 |
5/2 |
H&W Ch. 27 |
FTC Remedies & Children's Advertising. |
* H&W = Hovland & Wilcox book, P = Preston book, RP = Readings Packet.
OTHER READINGS MAY BE ASSIGNED THROUGHOUT THE SEMESTER!
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Print Version