International Advertising (ADV 334), University of Texas, Austin
Teacher: William S. Smith

ADVERTISING 334 — INTERNATIONAL ADVERTISING TENTATIVE SCHEDULE — SPRING 2000

The tentative course outline is listed below. If changes in the schedule are necessary, they will be announced in class and you will be held responsible for such changes.

Week 1: Introduction/Overview/One Non U.S. Reel Prologue — World Economy; Global Advertising Agencies I Packet Section 1

Week 2: Global Advertising Agencies II Chapter 1; Creative I (What to Look for/ 1995 Reel) Packet Section 2

Week 3: Key Markets Around The World Packet Section 3 — Markets Chapter 2; Global Marketers/ Companies I Packet Section 3 — Marketers/Companies

Week 4: Global Marketers/Companies II; FIRST EXAM

Week 5: Media I Packet Section 4 — Media Companies; Media II Packet Section 4 — Media Buying/Planning

Week 6: Media III Packet Section 4 — Marketer Specialists/ Media Innovators; Creative II (Quality Control) Chapter 12, pgs 292-301

Week 7: Creative III (Rating Local Offices) Chapter 4; Creative IV (Does Award Winning Advertising Work?) Chapter 7

Week 8: Creative V ("Master" Formats/ Effective Characteristics/1997 Reel) Chapter 10; Creative VI (Trends 1995-97)

Week 9: SPRING BREAK

Week 10: The Internet Internationally Packet Section 5; SECOND EXAM

Week 11: Asia I Packet Section 6; Asia II Chapter 5, pgs 107-108

Week 12: Europe I Packet Section 7; Europe II Chapter 9, pgs 223-224 & 228-229

Week 13: America’s PROJECT DUE Packet Section 8; Regulatory Factors Packet Section 9

Week 14: Ethics To be distributed; Creative VII (1998 Reel) Chapter 11

Week 15: Creative VIII (Trends, Cannes 1999) Chapter 12; Creative Review

Week 16: THIRD EXAM; Final Class Summary/Review

Week 17/18: FINAL EXAM

William S. Smith, William S. Smith

Copyright © 2000 William S. Smith. All rights reserved.