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Good-Bye Guesswork:
How Research Guides Today's Advertisers

 
  1. Introduction
    (Running time: 00:42)

  2. Campbell Soup Company's V8 Juice (FCB)
    (Running time: 08:59)

  3. Maidenform (Ogilvy & Mather)
    (Running time: 08:41)

  4. AT&T "800" Service Portability (McCann-Erickson Worldwide)
    (Running time: 08:08)

  5. Credits
    (Running time: 00:30)
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