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Classroom Resources

» Book Excerpts

Read excerpts from selected books on a variety of advertising-related issues.

» Case Histories

Case histories give you an inside look at the steps advertising agencies and advertisers take to create a campaign and gauge its effectiveness.

» Discussion Group Archives

Transcripts of previous aef.com online discussions given by top-level advertising executives.

» Educational Materials

Stream our award-winning documentaries - Behind The Scenes: The Advertising Process at Work; and Good-Bye Guesswork: How Research Guides Today's Advertisers.

» Must-Read Lists

Comprehensive lists of Must-Read books, journals, articles.

» Research Studies

Showcases breakthrough research findings for the advertising industry.

» Speaker Presentations

A collection of presentations given by our Speakers on campus. Various topics including Ethics in Advertising, Public Service Advertising and Global Advertising.