On-Campus
Exhibits
Industry
About AEF | Newsletter | Site Map | Legal | Advanced Search
 
Print Version

Principles of Advertising Fordham College at Lincoln Center

Teacher: Steve Norcia

INTERESTING READING

Antebi, Michael. THE ART OF CREATIVE ADVERTISING (Reinhold, 1968) (659.1 Ant) *

Atwan, Robert. EDSELS, LUCKIES AND FRIGIDAIRES-Advertising the American Way (Dell, 1979)(659.1 At) *

Augustine, Norman R. AUGUSTINE'S LAWS, 1983, 1986, Penguin Books, Viking, New York, NY.

Burnett, Leo. COMMUNICATIONS OF AN ADVERTISING MAN (Privately Printed, 1961) (659.1 Bu)

Caples, John. ADVERTISING IDEAS: A Practical Guide to Methods That Make AdvertisementsWork (McGraw Hill, 1938) (659.1 Ca)

Caples, John. HOW TO MAKE YOUR ADVERTISING MAKE MONEY (Prentice Hall, 1983) (659.1 Ca)

Caples, John. TESTED ADVERTISING METHODS (Prentice Hall, 1974) (659.1 Cap)

Clinton, Patrick. WRITING FOR THE BUSINESS PRESS, 1996, NTC Business Books, Lincolnwood, IL.

Cone, Fairfax. THE BLUE STREAK...Some Observations, Mostly About Advertising (Crain, 1973) (659.1 Con)

Cone, Fairfax. WITH ALL ITS FAULTS (Little, Brown & Co., 1969) (659.1 C)

Della Femina, Jerry. FROM THOSE WONDERFUL FOLKS WHO GAVE YOU PEARL HARBOR (Simon & Schuster, 1970) (not in IC)

Devries, Leonard. VICTORIAN ADVERTISEMENTS (Lippincott, 1968) (659.1 D) *

Drucker, Peter F. INNOVATION AND ENTREPRENUERSHIP, 1985, Harper & Row, Publishers, Inc., New York, NY.

Dubrow, Larry. WHEN ADVERTISING TRIED HARDER: The Sixties, the Golden Age of American Advertising (Friendly Press, 1974) (659.1 Dub) *

Fox, Stephen. THE MIRROR MAKERS: A History of American Advertising and its Creators (William Morrow, 1984) (659.1 )

Frostick, Michael. ADVERTISING AND THE MOTOR CAR (Lung Humphries, 1970) (659.1 Fr) *

Garbett, Thomas F. CORPORATE ADVERTISING, 1981, McGraw-Hill Book Company, New York.

Garbett, Thomas F. HOW TO BUILD A CORPORATION'S IDENTITY AND PROJECT ITS IMAGE, 1988 Lexington Books, Lexington, MA.

Glatzer, Robert. THE NEW ADVERTISING The Great Campaigns from Avis to Volkswagen (Citadel Press, 1970) (659.1 Gl) *

Goffman, Erving. GENDER ADVERTISEMENTS (Harvard University Press, 1979) (659.1 Go) *

Goodrum, Charles & Dalrymple, Helen. ADVERTISING IN AMERICA: The First 200 Years (Harry N. Abrams, 1990) (659.1 Goo) *

Greech, Bill. THE FIVE PILLARS OF TQM, 1994, Truman Talley Books/Plume, The Penguin Group, New York, NY.

Gregory James R., MARKETING CORPORATE IMAGE, 1991, NTC Business Books, Lincolnwood, IL.

Gross,Daniel. FORBES BREAKFAST BUSINESS STORIES OF ALL TIME, 1967, 1996, John Wiley and Sons, New York, NY.

Kotler, Phillip. and Haider, Donald H. MARKETING PLACES, Irving Rein, 1993, The Free Press, New York, NY.

Hall, Jim. MIGHTY MINUTES: An Illustrated History of Television's Best Commercials. (Harmony Books, 1984) (659.1 Ha) *

Hamel, Gary and Prahalad, C.K. COMPETING FOR THE FUTURE, 1994, The Harvard Business Scholl Press, Boston, MA.

Harper, Paul. WORKING THE TERRITORY: 60 Years of Advertising from the People of Needham Harper Worldwide (Prentice Hall, 1985) (659.1 Har)

Herzbrun, David. PLAYING IN TRAFFIC ON MADISON AVENUE (Dow Jones-Irwin, 1990) (649.1 Her)

Higgens, Denis, ed. THE ART OF WRITING ADVERTISING (Advertising Publications, 1965) (659.1 Hi)

Holme, Bryan. ADVERTISING: Reflections of a Century (Viking Press, 1982) (659.1 Ho) *

Hopkins, Claude C. MY LIFE IN ADVERTISING (Crain, 1966)

Jones, Edgar R. THOSE WERE THE GOOD OLD DAYS: A Happy Look at American Advertising, 1880-1930 (Simon & Schuster, 1959) (659.1 J) *

Kobliski, Kathy J. ADVERTISING WITHOUT AN AGENCY, 1998, The Oasis Press, Central Point, Oregon.

Levenson, Bob. BILL BERNBACH BOOK, A HISTORY OF ADVERTISING THAT CHANGED THE HISTORY OF ADVERTISING, 1987, Villard Books, New York, NY.

Lois, George. THE ART OF ADVERTISING (Harry N. Abrams, 1977) (659.11 L) *

Lois, George. GEORGE BE CAREFUL (Saturday Press Review, 1972) (not in IC)

Lyons, John. GUTS, AMACON, a Division of American Management Association, 1987, John Lyons, New York, NY.

Margolin, Victor et al. THE PROMISE AND THE PRODUCT: 200 Years of American Advertising Posters (Macmillan, 1979) (659.1 M) *

Mayer, Martin. WHATEVER HAPPENED TO MADISON AVENUE: Advertising in the 90's (Little Brown, 1991) (659.1 May)

McKenna, Regis. THE REGIS TOUCH, 1986, 1985, Addison-Wesley Publishing Co., Reading, MA.

McLuhan, Marshall. UNDERSTANDING MEDIA, 1964, The McGraw-Hill Company, New York, NY.

Meyers, William. THE IMAGE-MAKERS: Power and Persuasion on Madison Avenue (Times, 1984) (659.1 Me)

Millman, Nancy. EMPERORS OF ADLAND: Inside the Advertising Revolution (Warner, 1988) (659.1 Mil)

Moore, Geoffrey A. CROSSING THE CHASM; MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMERS, 1999, Harper Business, New York, New York.

Moore, Geoffrey A. INSIDE THE TORNADO, 1995, Harper Collins, Harper Books.

Moschella, David C. WAVES OF POWER, 1997, AMACON, New York, NY.

Ogilvy, David. BLOOD, BRAINS AND BEER (Atheneum, 1978) (659.1 Og)

Ogilvy, David. CONFESSIONS OF AN ADVERTISING MAN (Atheneum, 1963) (659.1 O)

Ogilvy, David. OGILVY ON ADVERTISING (Crown, 1983) (659.1 Og)

O'Toole, John. FROM ONE PERSON TO ANOTHER: What Advertising Is All About and How You Go About It (Foote, Cone & Belding, 1977) (659.1 Ot)

O'Toole, John. THE TROUBLE WITH ADVERTISING (Chelsea House, 1981) (659.1 0)

Peter, Laurence J. and Hull, Raymond THE PETER PRINCIPLE, 1969, William Morrow and Company, Inc, New York, NY.

Peters, Thomas J and Waterman Robert H. Jr. IN SEARCH OF EXCELLENCE, 1982, Harper & Row Publishers, New York, NY.

Polykoff, Shirley. DOES SHE...OR DOESN'T SHE...AND HOW SHE DID IT (Doubleday, 1975) (659.1 Po)

Poppe, Fred. THE 100 GREATEST CORPORATE AND INDUSTRIAL ADS (Van Nostrand, 1983) (659.1 Pop) *

Porter, Michael E. COMPETITIVE ADVANTAGE, 1985, The Free Press, a Division of Macmillan, Inc., New York, NY.

Price, Jonathan. THE BEST THING ON TV - COMMERCIALS (Penguin, 1978) (659.1 P) *

Reeves, Rosser. REALITY IN ADVERTISING (Knopf, 1961) (659.1 Re)

REMEMBER THOSE GREAT VOLKSWAGEN ADS? (European Illustration, 1982) (629.2 Re) *

Ries, Al and Jack Trout. POSITIONINg, 1981, The McGraw-Hill Company, New York, NY

Roberts, Peter. ANY COLOR SO LONG AS IT'S BLACK: the First Fifty Years of Automobile Advertising (William Morrow, 1979) (659.1 Rob) *

Roman, Ken and Maas, Jane. HOW TO ADVERTISE (St. Martin's Press, 1976) (659.1 Rom)

Sale, Kirkpatrick. POWERSHIFT, 1975, Random House, Inc., New York, NY.

Savan, Leslie. THE SPONSORED LIFE, 1994, Temple University Press, Philadelphia, PA.

Schreiber, Alfred L. LIFESTYLE & EVENT MARKETING, 1994, The McGraw-Hill Company New York, NY.

Stern, Jane & Michael. AUTO ADS (Random House, 1978) (659.1 Ster) *

Sutphen, Dick. THE MAD OLD ADS (Dick Sutphen Studio, 1966) (659.1 Sut) *

Tapscott, Don and Caston, Art. PARADIGM SHIFT, 1993, McGraw Hill, New York, NY.

Upshaw, Lynn B. BRAND BUILDING IDENTITY, 1995, John Wiley and Sons, Inc., New York, NY.

Watkins, Julian. THE 100 GREATEST ADVERTISEMENTS - WHO WROTE THEM AND WHAT THEY DID (Dover, 1959) (659.1 W) *

Wiechmann, Jack G., NTC's Dictionary of Advertising, 1993, National Textbook Company, Lincolnwood, Illinois

Young, James Webb. THE DIARY OF AN AD MAN: The War Years, June 1, 1942-December 31, 1943 (NTC Business Books, 1990) (659.1 You)

Young, James Webb. HOW TO BECOME AN ADVERTISING MAN (Advertising Publications, 1963) (659.1 Yo)

Young, James Webb. A TECHNIQUE FOR PRODUCING IDEAS (Crain Communications, 1975) (659.1 Y)

NOVELS

Dillon, Jack. THE ADVERTISING MAN (Harper & Row, 1972) (659.1 Di)

Goldsborough, Robert. FADE TO BLACK (Bantam, 1990) (659.1 G)

Sayers, Dorothy. MURDER MUST ADVERTISE (1933) (pap. Harper Collins, 1986) (not in IC)

* Asterisk indicates books with examples of famous ads

 

Steve Norcia, Steve Norcia

Copyright © 2000 Steve Norcia. All rights reserved.

 

irish-civil