Advertising Management (MKT-2220), Villanova University
Professor: Dr. H. K. Bang

REQUIRED COURSE READINGS

1) Belch, George E. and Michael A. Belch (1998), Advertising and Promotion: An Integrated Marketing Communications Perspective, 4th edition, Boston: Irwin/McGraw-Hill.

2) Rothenberg, Randall (1994), Where the Suckers Moon: The Life and Death of an Advertising Campaign, New York: Vintage Books.

Dr. H.K. Bang, Dr. H.K. Bang

Copyright © 2000, Dr. H.K. Bang. All rights reserved.