International Advertising (ADV 334), University of Texas Professor: William S. Smith
Course Materials
Required Text -- Marieke de Mooij. Global Marketing and Advertising -- Understanding Cultural Paradoxes. Sage Publications, Inc. 1998.
In addition, a packet of class materials is required and can be purchased at Longhorn Copies.
William S. Smith, William S. Smith
Copyright © 2000, William S. Smith. All rights reserved.
Print Version