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International Advertising (ADV 334), University of Texas
Professor: William S. Smith

Course Materials

Required Text -- Marieke de Mooij. Global Marketing and Advertising -- Understanding Cultural Paradoxes. Sage Publications, Inc. 1998.

In addition, a packet of class materials is required and can be purchased at Longhorn Copies.


William S. Smith, William S. Smith

Copyright © 2000, William S. Smith. All rights reserved.