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Advertising & Society (ADV 371J), University of Texas
Professor: Dr. Jef I. Richards


Text:

R. Hovland and G.B. Wilcox, Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society (1989).

I.L. Preston, The Great American Blow-Up: Puffery in Advertising and Selling, Revised Edition (1996).

 

Dr. Jef I. Richards, Dr. Jef I. Richards

Copyright © 2000 Dr. Jef I. Richards. All rights reserved.