Recommended books from United Negro College Fund, Inc.
Submitted by Vida A. Durant, Vice President and CIO

Baker Woods, Gail. "Advertising and Marketing to the New Majority: A Case Study Approach"

Cortese, Anthony Joseph. "Provocateur: Images of Women and Minorities in Advertising (Postmodern Social Futures)"

O'Barr, William M. "Culture and the Ad: Exploring Otherness in the World of Advertising"

Vida Durant, UNCF