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Recommended books from Jason Chambers, University of Illinois

Baker Woods, Gail. "Advertising and Marketing to the New Majority: A Case Study Approach". Publishing date: 1995

Davila, Arlene. "Latinos, Inc.: The Marketing and Making of a People". Publishing date: 2001.

Kern-Foxworth, Marilyn and Haley, Alex. "Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today and Tomorrow". Publishing date: 1994.

Weems, Robert. "Desegregating the Dollar: African American Consumerism in the Twentieth Century". Publishing date: 1998.

 

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