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Selected readings from Robert Solomon
Managing Partner, Gardner Nelson Solomon

On Communicating

Strunk, William, and E. B. White. The Elements of Style, 4th ed. 2000.

Zinsser, William. On Writing Well, 6th ed. 1998.

Roman, Kenneth, and Joel Raphaelson. Writing That Works. 2000.

Hoff, Ron. I Can See You Naked. 1992

On Client Relationships

Maister, David H., Charles H. Green, and Robert M. Galford. The Trusted Advisor. 2000.

Sheth, Jagdish, and Andrew Sobel. Clients for Life. 2000.

Solomon, Robert. The Art of Client Service. 2003.

On Creativity and Advertising

Monahan, Tom. The Do-It-Yourself Lobotomy. 2002.

Sullivan, Luke. Hey Whipple, Squeeze This. 1998.

Ogilvy, David. Ogilvy on Advertising. 1985.

On Strategy

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. 2000.

Morgan, Adam. Eating the Big Fish. 1999.

Steel, Jon. Truth, Lies, and Advertising. 1998.

Gladwell, Malcolm. The Tipping Point. 2000.

On Business Leadership

Collins, Jim. Good to Great. 2001

 

Robert Solomon

Copyright © 2004. All rights reserved.

 

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