Must-Read Lists

aef.com's Recommended Reading
Recommended reading from the Advertising Educational Foundation
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Selected readings from Robert Solomon
Recommended books
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Recommended books from United Negro College Fund, Inc.
Select readings
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Recommended books from Jason Chambers, University of Illinois
Readings on the history of multi-cultural advertising.
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Must Read List, University of Wisconsin
Must Read List, University of Wisconsin, compiled by Ivan L. Preston, Journal Communications Professor Emeritus
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Advertising Issues in Multicultural Markets, University of Texas, Austin
Required readings
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International Advertising (ADV 334), University of Texas
Required Reading
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Advertising & Society (ADV 371J), University of Texas
Course Reading
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Advertising Management 577, University of Cincinnati
Required Reading
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Advertising Management (MKT-2220), Villanova University
Required Reading
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Culture and Consumption
Interesting Reading
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Principles of Advertising Fordham College at Lincoln Center
Interesting Reading
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