Speaker Presentations

Paradigm Busting
Insights into brand paradigms and how to win big by breaking the rules.
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To BE or not to BE - Branded Entertainment
A look at branded entertainment and its relationship with the consumer.
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Continuous Marketing Reinvention
Technology is transforming all aspects of the marketing landscape. In response, leaders must continuously reinvent the marketing process with a sharp focus on four key pillars.
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Ethics in Advertising: The Players, the Rules and the Scorecard
The presentation discusses how critical ethics is to the industry due to advertising's enormous impact on society.
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Brands Across Borders
There exists today a universal language of brands that speaks to consumers at a level transcending cultural, social, political, economic and geographic borders.
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Ethics in Advertising
People in advertising spend a lot of their time dealing with ethical choices. This presentation discusses some of the ethical questions that make our jobs on Madison Avenue more interesting.
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Persuasion
Advertising is about selling. By nature, advertising is neither neutral nor objective. Pleading its case through the strongest, most persuasive means, advertising informs, entertains and sells.
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Public Service
Highlighted here is the work of two of the most prominent industry organizations serving the public: The Advertising Council and The Partnership for a Drug-Free America.
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Advertising Industry's Commitment to Social Responsibility
Keynote address given at AEF's Annual Symposium by Keith Reinhard, Chairman, DDB Worldwide.
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Power of PSAs to Create Social Change
The advertising industry, which donates expertise, creative and media, feels both the opportunity and the responsibility to use the power of media for good. Read about the industry's commitment to social responsibility and view commercial examples.
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Luxury Goes Gay
This presentation, accompanied with a large display of print ads, discusses methods and stereotypes of advertising to the GLBT market using both mainstream and gay media.
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The Borderless Brand
As geographic borders and language barriers become less important, various forms of culture come into play and affect the successful development and deployment of global communications.
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Advertising to Children
An analysis of the sensitive issue of advertising to children, encompassing existing regulation, legislation and the Children's Advertising Review Unit (CARU).
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Industry Regulations
The review process of the advertising industry's self-regulation. Includes case studies on processing consumer and competitive complaints.
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Direct Marketing 101
Direct-Response is a form of advertising, just as branding is a form of advertising and awareness building is a form of advertising. But only Direct-Response advertising uses all the media in its communications, such as TV, print, mail, radio, telephone and the Internet.
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Free Speech
This presentation covers the First Amendment and its relationship to commercial free speech with emphasis on alcohol, tobacco and pharmaceutical advertising.
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Ethics in Advertising
Advertisers and their agencies are frequently confronted with having to make ethical choices, which are often difficult, because they are not black or white. This presentation presents some of these challenging situations from a philosophical perspective. In addition, it covers: industry regulation; is advertising manipulative or misleading?; should potentially harmful products be advertised?
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Global Advertising
This presentation discusses the challenges specific to global brand management, using examples from top global clients of Ogilvy & Mather.
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Branding
Consumers assess brands by forming judgments from their experiences - not only the advertising, but also whether or not they like the product, the packaging, employee attitudes or at the point of purchase, to the bill statement to how a compaint is handled. This presentation discusses the importance for a marketer to look at the total brand environment and points of differentiation considering competitive pressures.
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Hispanic 101 - An Immersion
PowerPoint presentation given by AEF Speaker Hector Orci, Co-Chairman, La Agencia de Orci y Asociados. The presentation reveals in-depth information based on three key themes of the Hispanic market: Size & Growth; Complexity; and Financial Business Rewards.
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Kids Getting Older Younger
Kids are getting older younger. We’ve been hearing this in the kid market for the past several years. Yet, until now other than the declaration of this idea, we have seen little evidence of how or whether this phenomenon is truly at play.
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The Development of the U.S. Latino Market
PowerPoint presentation given by AEF Ambassador Hector Orci, Co-Chairman, La Agencia de Orci & Asociados. Hector addresses such topics as: What is a Hispanic, the U.S. Hispanic population, Hispanic acculturation, statistics regarding Hispanics as an economic force.
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