Ethics in Advertising: The Players, the Rules and the Scorecard

This article is based on a lecture presented at the University of Florida. Wallace S. Snyder, President & CEO, American Advertising Federation, and the Business & Professional Ethics Journal have generously given AEF permission to post this article in its entirety.

Read the presentation >> (pdf)

Wallace S. Snyder, Business & Professional Ethics Journal, Vol. 22, No. 1

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