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Paradigm Busting

This lecture was given by Paul Kurnit, Founder and President, KidShop, at University of Connecticut on behalf of the Advertising Educational Foundation.

Presentation discusses the difference behind conventional wisdom versus paradigm busters with regards to several childhood brands (i.e. Hot Wheels, Bratz).


Read the presentation (pdf) >>



Paul Kurnit

Copyright © 2007 KidShop and Kurnit Communications. All rights reserved.