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To BE or not to BE - Branded Entertainment

This lecture was given by Paul Kurnit, Founder and President, KidShop, at University of Connecticut on behalf of the Advertising Educational Foundation.

 

Branded Entertainment is a brand-centered communication targeted to key audiences. This presentation offers a review of good and bad examples of advertiser-created content.

 

Read the presentation (pdf) >>

 

 

Paul Kurnit

Copyright © 2007 KidShop and Kurnit Communications. All rights reserved.