To BE or not to BE - Branded Entertainment

This lecture was given by Paul Kurnit, Founder and President, KidShop, at University of Connecticut on behalf of the Advertising Educational Foundation.

Branded Entertainment is a brand-centered communication targeted to key audiences. This presentation offers a review of good and bad examples of advertiser-created content.

Read the presentation (pdf) >>

Paul Kurnit

Copyright © 2007 KidShop and Kurnit Communications. All rights reserved.