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Book Excerpts
How McGruff and the Crying Indian Changed America
Delving into the history of iconic Ad Council campaigns, this excerpt focuses on Smokey Bear.
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Advertising & Society Review
An academic journal which publishes diverse, un-biased points of view about advertising and its role in society.
ADText: Advertising Curriculum
ADText is an interdisciplinary curriculum, published by the AEF, that enriches the understanding of advertising and its role in culture, society, history and the economy.
Classroom Resources
Provides unique and original resource materials to enhance classroom learning.
Professor Resources
View details of two AEF programs available to professors: Inside Advertising Speakers Program and the Visiting Professor Program.
AEF Symposia
AEF's Annual Symposium brings together academia and the industry on various hot issues. Symposia streamed in their entirety.
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