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A brand is the personality that identifies a product, service or company and how it relates to its consumers. Includes discussion of brand awareness and identity, and re-branding through case study examples.
AEF Book Excerpts
ADText: The Management of Brands
An analysis of the sensitive issue of advertising to children, ncompassing existing regulation, legislation and the Children's Advertising Review Unit (CARU). Includes new guidelines for interactive media and trends in marketing children's products.
Better Business Bureau
Advertising Review Programs (The Children's Advertising Review Unit)
AEF 2005 Symposium: Advertising Industry's Commitment to Social Responsibility and Children's Health and Wellness
ADText: Children and Advertising
Addresses background, growth and importance of ethnic minorities in the U.S. with emphasis on advertising to African-Americans, Hispanics and Asian-Americans. Includes trend data and video examples of advertising to different market segments.
AEF 2010 Symposium: Advertising and the Asian American Community (AEF)
AEF 2006 Symposium: Multiculturalism in the Marketplace (AEF)
ANA Multicultural Excellence Awards (AEF)
Asian American Advertising Federation (3AF) Creative Campaign Winners (AEF)
aef.com Diversity Showcase (AEF)
Addresses issues surrounding the advertising industry. They include discussion about various ethical concerns, including: misleading advertising, manipulation versus persuasion, creating demand for things people don't need, advertising to children, advertising products considered harmful, etc. with video examples. Also includes discussion about the industry's regulatory controls.
Ethics in Advertising article (AEF)
Advertising Self-Regulatory Council
The First Amendment and its relationship to commercial free speech with emphasis on alcohol and tobacco advertising including a review of recent court rulings. A tax on advertising as well as its projected effects on the economy and the advertising industry.
This lively topic examines the changing roles of women and men as reflected in advertising over the past 20 years. Includes current research highlights about how traditional roles for men and women have shifted both in and out of home, i.e., shopping, cooking, parenting, etc. Video examples (including some older commercials) are available to illustrate how advertising has mirrored gender images over the years.
AEF 2003 Symposium: Women in Advertising
AEF 2004 Symposium: The New Femininity
ADText: Representations of Masculinity and Femininity in Advertising
Discussion of historical background leading to growth
of global advertising, including elements that comprise a good global
advertising campaign using current case examples. Also includes current
commercial examples from various countries with discussion illustrating
advertising that is global and translates across countries and examples
of commercials that do not.
Borderless Brand (AEF Speaker Presentation)
ADText: Global Advertising; Advertising in China; Advertising in Brazil; Advertising in India
An overview of advertising on the Internet; advertising spending for major advertisers; advantages and disadvantages of Web advertising. Includes the industry position on the role of advertising in this growing medium.
Social Networking Speaker Presentation (AEF)
Internet Advertising Bureau (Home)
Addresses strategic elements that comprise strong
advertising. Illustrated with mini case histories of several current
successful campaigns, including visuals. Each campaign uses a different
technique (humor, emotion, etc.) and shows the persuasive power of advertising.
Persuasion Presentation (AEF)
History of the Advertising Council, the largest pro
bono organization that helps bring attention to and works to help solve
national and social problems. Discussion includes the operation of the
Council and the industry's input. Campaigns are discussed in terms of
problem/solution results for several current campaigns, including Crime
Prevention and Mentoring Children. Also includes history of the Partnership
for a Drug-Free America whose mission is to reduce demand for illegal
drugs through the use of hard-hitting, effective advertising. Illustrated
with highlights and results from current campaigns.
The Advertising Council 65 Year Retrospective (AEF)
Public Service Presentation (AEF)
The Partnership at Drugfree.org Case Studies (AEF)
The Partnership at
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