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Student Award Information   

The Alfred J. Seaman Award for Best Undergraduate Essay
on Advertising and Society

In 2011, the AEF created an award to recognize students who demonstrate their understanding of advertising and its role in society, culture, history, and the economy through a written paper.  After a successful inaugural year, we are again offering this award in 2012.  The 2012 award will be presented at AEF’s annual Honors Night dinner on May 15, 2012.   Professors, please submit to us any student papers that meet the guidelines below.

Submission Guidelines:

  • Papers should address advertising and its role in society, culture, history and/or the economy (see our online curriculum, ADText, for a sense of appropriate topics: http://www.adtextonline.org)
  • Papers must be written within the past 12 months
  • Papers should be no more than 15-20 pages; a student may opt to submit a section to you from a longer paper
  • This award is open only to undergraduate students and must be submitted by their professor

Program Details:

  • An AEF Committee of advertising professionals and professors will review and select the winning paper
  • The winning student will receive a $1,000 cash prize
  • The AEF will pay for travel and overnight accommodations in New York for the student and his/her professor so that they may attend the AEF’s Honors Night dinner on May 15, 2012 at which the award and cash prize will be presented
  • The winning paper will be considered for publication in AEF’s peer-reviewed academic online journal Advertising & Society Review

AEF must receive all entries no later than April 2, 2012.  Please forward your students’ submissions, as well as any questions, to mf@aef.com

 

 

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