Student Award Information
THIRD ANNUAL ALFRED J. SEAMAN AWARD
BEST UNDERGRADUATE PAPER
ADVERTISING AND SOCIETY
In 2011, the Advertising Educational Foundation created an annual award to recognize a quality paper by undergraduate students at American colleges or universities whose work best demonstrates a unique understanding of and insight into advertising and its role in society, culture, history and the economy.
The winner of the competition is selected by a panel of AEF board members, consisting of professors and advertising professionals. The 2013 award will be presented at the AEF annual Honors Night Dinner on June 11, 2013.
Professors or students may initiate submissions. Each nomination must include:
- a copy of the paper
- a supporting letter from a professor familiar with the work
- an abstract (no longer than 200 words)
- the student’s resume
- other supporting materials the student wishes to include
Submissions must be sent to:
Advertising Educational Foundation
220 East 42nd Street, Suite 3300
New York, NY 10017
and arrive at the AEF office no later than Monday, April 15, 2013. Submission documents will not be returned.
Papers may be any length less than 5,000 words and must be submitted in digital form or hard copy. Each paper should address one or more aspects of the relationship between advertising and society. The paper should promote one or more theses or hypotheses and should set out to support the perspective the paper is trying to prove.
Papers may employ original research, secondary research or a combination of both. Typically a paper will be one that the student has prepared as a part of a course. However, papers written specifically for project submission are also welcome.
Additional supporting material beyond the 5,000 words may be included in the form of appendices to cover such items as sources/footnotes, research data/tables, creative samples etc.
Prospective applicants are encouraged to visit ADText at www.ADTextonline.org and Advertising & Society Review at http://muse.jhu.edu/journals/advertising_and_society_review to understand the kinds of topics that fall within the broad category of advertising and society.
Submissions will be evaluated based on five (5) criteria:
- Idea – How original is the idea relative to the subject of advertising in society? How well does it advance important discourse on the subject?
- Hypotheses – How interesting, cogent and compelling are the hypotheses offered? Are the hypotheses capable of being supported?
- Quality – How well is the paper written? Is it clear, well organized and well argued?
- Proof – How effective is the proof for the hypotheses? Does the paper make a solid argument through primary and/or secondary research for the ideas posed?
- Conclusions – What are the implications of the work? Do the conclusions suggest valuable ideas and invite additional exploration of the subject?
- The winner will receive a $1,000 cash prize.
- The AEF will pay for travel and overnight accommodation in New York for the student and his/her professor so that they may attend the AEF’s 2013 Honors Night dinner on June 11, 2013.
- The award will be presented at Honors Night.
- The winning project, paper, or presentation will be considered for publication in the AEF’s peer-reviewed academic journal, Advertising & Society Review, or for inclusion among the educational materials on www.aef.com.
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